The Hug delivers a deep, even warmth that typically lasts around 30–45 minutes, depending on how it’s heated and the room temperature. Many people find it stays gently warm even longer when worn against the body.

Honestly? Ages.

When fully frozen, The Hug stays properly cold for well over an hour - sometimes longer - but it depends on room temperature and where you wear it.

Because it’s filled with high-quality gel, it holds its temperature far longer than a standard ice pack.

For safety, we recommend using cold therapy for no more than 20 minutes at a time, followed by a short break before reapplying if needed.

Cold enough to do the job. Sensible enough to use safely.

All microwaves are different, however for the longevity of your Hug we suggest starting with 40 seconds on each side. If it needs more, increase in 10-20 second increments only per side, checking the temperature each time.

A couple of important things to know:

• The gel continues to heat internally for several minutes after you remove it from the microwave.
  
• Different microwaves vary in power, so your perfect timing may take a little experimenting.
  
• Always test before applying, especially if you’re going for a higher heat.
  

The Hug was designed to create deep soothing warmth for comfort — not scorching.

Absolutely. The Hug can be safely warmed in a microwave that doesn't rotate. We recommend adding a small microwave-safe cup of water, and curving the Hug inwards to encourage even heating.
Just be sure to gently test microwave times, start with 30 seconds each side and increase up to 10/20 seconds each side from there if it needs more heat.

A couple of important things to know:

• The gel continues to heat internally for several minutes after you remove it from the microwave.
  
• Different microwaves vary in power, so your perfect timing may take a little experimenting.
  
• Always test before applying, especially if you’re going for a higher heat.
  

The Hug was designed to create deep soothing warmth for comfort — not scorching.

Yes, The Hug cover can conveniently go in the microwave so there’s no need to take it off - unless you want to wash it.

The Hug is unique in that there are two types of heating application, microwave and boiled water, whereas a wheat bag is limited to microwave use only. Additionally, The Hug has a convenient washable cover for easy cleaning and is designed to be hands-free 😄.

You will need to check this with your healthcare provider to be sure it is safe for you. However, using The Hug heat pack during pregnancy is generally considered safe for alleviating aches and pains, such as back or pelvic discomfort. It's important to follow these guidelines to ensure safety:

• Avoid the Abdomen: Do not apply the heat pack directly to your abdomen, as this area is sensitive during pregnancy.
• Limit Duration: Use the heat pack for no longer than 20 minutes at a time to prevent overheating.
• Avoid making the Hug too hot: Get it to a nice warm temperature that brings comfort without over-heating the area.
• Avoid Falling Asleep: Do not use the heat pack while sleeping to prevent prolonged exposure.

Again, always consult with your healthcare provider before using any heat therapy during pregnancy to ensure it aligns with your specific health needs. (See Healthline for more information)

Yes! The Hug works excellently as an ice pack, creating instant relief for injuries like sprains, strains, and swelling. Simply freeze The Hug for at least two hours, then apply it directly to the affected area for soothing cold therapy in 20 minute increments. Read the instructions for more information.

Yes, The Hug is designed as a versatile hot and cold pack. It’s perfect for injuries, back pain, menstrual cramps, or muscle soreness—apply it hot for soothing warmth or cold for inflammation relief.

Yes, The Hug is ideal for menstrual cramps, back pain, and lower back discomfort. Heat therapy can help relax muscles and increase blood flow to the area, providing lasting relief.

Definitely! The Hug is perfect for first-aid use on areas like the knee, offering instant cooling relief for swelling and bruising. Just keep it in the freezer, and it’s ready whenever you need it.