The Heart Behind The Hug

The Hug was born out of a desire to help people feel better, every day. Co-founders Natalie and Nikki have combined their expertise to create products that are both practical and comforting. 

Nat and Nic founders of The Hug celebrate their collaborative success with a Hug. They are outside in garden with a large Queen Palm beside them. The sun is shining and they are clearly very happy.

Natalie, a wellness expert with over 25 years of experience, has spent her career helping people achieve pain-free movement and recovery. Inspired by clients who needed a more dependable solution than traditional ice packs or hot water bottles, Natalie set out to create something better. 

Nikki, a personal productivity specialist and coach, brought her skills in simplifying life and creating balance to the table. Together, they first crafted The Hug, a wearable gel pack that offers hands-free relief, so you can keep moving through your day with ease. 

At The Hug, our mission is simple: To help people to feel more like themselves. Providing targeted relief for the aches, pains, and pressures of everyday life is at the heart of everything we do.