Natalie, a wellness expert with over 25 years of experience, has spent her career helping people achieve pain-free movement and recovery. Inspired by clients who needed a more dependable solution than traditional ice packs or hot water bottles, Natalie set out to create something better. 

Nikki, a personal productivity specialist and coach, brought her skills in simplifying life and creating balance to the table. Together, they first crafted The Hug, a wearable gel pack that offers hands-free relief, so you can keep moving through your day with ease.